Rethinking Ownership: Marnie Blanco on Fractional Real Estate, Luxury Access, and Scaling Pacaso

BUILT DIFFERENT with Erin Sykes by Erin Sykes

Episode notes

In this episode of BUILT DIFFERENT, Erin Sykes sits down with Marnie Blanco, SVP of Industry Relations at Pacaso, to unpack one of the most interesting shifts happening in luxury real estate right now: co-ownership.

Pacaso is changing how second homes are bought and used by turning a single property into shared ownership among a small group of buyers. Instead of sitting vacant most of the year, these homes are actively used, professionally managed, and built around experience rather than traditional ownership.

Marnie explains how the model actually works in practice. From how buyers purchase shares and schedule their time, to how resale works and why the structure avoids the common pitfalls people associate with timeshares. She also shares why keeping owners anonymous creates a cleaner, more seamless ownership experience that still fe ... 

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Keywords
ERIN SYKESLUXURY REAL ESTATE BRANDINGREAL ESTATE MEDIA EXPERTBUILT DIFFERENTluxury real estateREAL ESTATE DEVELOPMENTmarnie blancoPacasoFractional Real Estatebuilt different with erin sykes