I’m joined by Alexis Ramirez, a professional barber at Church Barbershop in San Francisco (Hayes Valley). We talk about moving from a small town to cutting in the city, the real differences in SF styles (more scissor work, softer edges), how to destroy self-doubt, and the honest truth about booth rent vs commission. What you’ll learn: • How Alexis went from garage cuts to Church Barbershop, SF • SF vs small-town hair culture (why “crispy” isn’t always the goal) • Booth rent vs commission — who should choose what, and when • Why continued education matters (classes, mentors, staying fresh) • Time per haircut (why 45–60 mins isn’t “slow,” it’s intentional) • Mindset: overcoming insecurity, working smarter, serving clients