Building Bigfoot

by Jonathan Whiting

17: David Voight ON: Keys To Building A Profitable Business - Advice From An Entrepreneur & Billion Dollar Executive

In this episode, Jonathan interviews David Voight, a successful entrepreneur in the pharmacy industry. They discuss various topics, including the importance of feedback and validation in making recommendations, and David's personal interests in skateboarding and disc golf. They also delve into the significance of having a shared vision in both business and personal relationships, as well as the implementation of Objectives and Key Results (OKRs) for goal-setting. David Voight is a Co-Chief Executive Officer with Acceleration Point, a BPO and SaaS provider for Medical Affairs. David has been designing and re-engineering organizations, processes and systems over the past 20 years for private and public multi-billion dollar companies in the retail, hospitality, consumer packaged goods and pharmaceutical industries. David holds a Bachelor's Degree in Physics and an MBA in Finance. He has held numerous executive positions at Fortune 500 and Fortune 100 companies in finance, organizational effectiveness, learning and development, call centres, operations, communications and more. David has led teams with hundreds of employees and budgets of over $1B. What we discuss: [00:01:07] David shares his motivation for learning to ride a one wheel skateboard and his plans to use it for a father-son trip. [00:12:18] David talks about creating a vivid vision document for a business and the impact it has on alignment and goal-setting. [00:17:23] David explains the concept of OKRs (Objectives and Key Results) and the process of setting them at the company and team levels. [00:25:24] The pair discuss the importance of articulating goals as improvements rather than baselines for better progress measurement. [00:31:56] David shares his journey from a successful finance career to transitioning into an operations role, driven by his entrepreneurial spirit and desire to make a broader impact. [00:37:46] David and his coworker Scott Thompson started doing side gigs together and dreamed of leaving their corporate jobs to start their own business. [00:39:35] David explains his approach to operationalizing strategies and breaking them down into specific actions to achieve desired outcomes. [00:48:06] Describes the process of filling in the details of a story or problem to gain a better understanding. [00:59:27] David discusses the importance of taking ownership in the initial creation mode and allowing others to critique in order to achieve a collaborative effort. [01:00:45] David emphasizes the value of having process-oriented individuals who can deeply understand and improve complex processes. [01:02:06] David discusses the balance between individual creation and collaborative problem-solving, highlighting the benefits of critique versus create approach. [01:11:17] David discusses the impact of a career change on his life and the importance of prioritizing family over career. [01:13:33] David reflects on his regrets and shares advice he would give to his younger self, including focusing more on family and faith. Episode Resources: David Voight | Website David Voight | Linkedin

E17

Aug 7, 2023

1:17:37

16: Nicholas Kusmich ON: An Entrepreneurial Journey from Pastor to Scaling Hundred Million Dollar Marketing ROAS

In this episode, Jonathan interviews Nicholas Kusmich about his entrepreneurial journey and success in the Facebook ad industry. They discuss Nick's upbringing, including his father's entrepreneurial career and the financial hardships his family faced. Nick shares his transition to internet marketing, how he found success with Facebook ads and started a consultancy to help others. They also discuss the importance of community and its impact on Nick's life. Nicholas is an absolute genius of Facebook advertising. Having scaled hundreds of millions of dollars of Facebook ad campaigns. Author, founder and entrepreneur. Nicholas Kusmich is the founder of the H2H Media group and nicholaskusmich.com, Host Convert Podcast responsible for over 10B ad impressions, over 55M leads generated and $600M in collective revenue. What we discuss: [00:01:24] Nick discusses his childhood, his father's entrepreneurial experience, and his parents' convenience store. [00:08:10] Nick shares the moment when his mother got rejected from a job interview due to her limited English skills, and his decision to become the primary breadwinner for his family. [00:09:45] Nick talks about his experience attending a job interview that turned out to be a Cutco knife sales presentation. [00:13:03] Nick discusses how he started advertising his e-book on Facebook and Plenty of Fish, and the success he found in generating a positive return on investment. [00:19:26] Nick discusses the importance of identifying true friends during difficult times and shares advice he received about distinguishing between genuine friends and associates. [00:21:01] Nick and Jonathan discuss the significance of having a supportive community and how it has positively influenced Nick's life and business. [00:29:11] Nick discusses how he and his wife decided to move to Kelowna during the COVID-19 pandemic and their experience finding a house. [00:29:54] Nick talks about the community of people who moved to Kelowna during the pandemic and how they formed bonds through activities like dinners, vacations, and mastermind groups. [00:39:52] Nick explains the significance of having multiple products and increasing the lifetime value of a customer for effective marketing. [00:43:03] Nick discusses two ways to scale advertising campaigns: scaling deep within a target audience and scaling wide by targeting new audiences. [00:46:25] Nick provides a framework for testing creatives in direct response marketing, focusing on having a control and a variable, and running with the winners while dumping the losers. [00:50:19] Nick gives an explanation of remarketing and its three directions: forward, back, and around. [00:53:37] The group discusses the purpose of ads and the importance of being congruent with the platform's context. [00:58:01] Nick speculates on the future of advertising, including AI advancements and personalized recommendations in retail stores. [01:00:47] Nick explores the impact of marketing in society and how it helps people discover solutions to their problems. Episode Resources: Nicholas Kusmich | Website Nicholas Kusmich | Instagram

E16

Jul 31, 2023

1:05:13

15: Alexander Om ON: Inspiring the Journey of Personal Growth and Entrepreneurial Success.

In this episode of Building Bigfoot, Jonathan interviews Alexander Om. The pair discuss personal growth, following one's heart, and building a thriving family alongside business success. Alexander shares his entrepreneurial journey, starting from his childhood desire to help people and his various experiences in marketing and customer service. He discusses his transformative trip to India and Africa, which led him to start his own business and explore personal development. Alexander and Jonathan emphasize the importance of questioning societal norms, following intuition, and finding one's purpose. They also discuss the power of gratitude and the compound effect on personal development and business. Founder, Purpose-Driven Business Coach, and Story Teller. Alexander runs the international Black Sheep Masterminds, high-level coaching, and co-runs the Soulful Sales. What we discuss: [00:00:00] Alexander discusses the conflict between following the heart and the logical mind in decision-making. [00:02:26] Alexander and Jonathan discuss the possibility of having a successful business while maintaining a healthy and thriving family. [00:10:52] Alexander discusses how he felt unfulfilled and started questioning his career path, leading him to seek change. [00:13:01] Alexander shares his journey of resigning from his job, travelling to India and volunteering at a small school, where he experiences a paradigm shift in his perspective on life. [00:20:06] Alexander shares his experience of travelling and how it opened his heart, leading him to seek a purposeful life while creating time and space for more travel experiences. [00:21:10] Alexander explores his transition into copywriting as a business, combining his love for writing with his knowledge of business, and the excitement of getting paid for his writing skills. [00:24:26] Alexander talks about his journey into entrepreneurship, starting his own agency, and the realization that it didn't align with his desired lifestyle. [00:30:28] The speakers discuss the different cultures they have encountered in their travels, highlighting the differences in values, health consciousness, and community involvement. [00:34:55] The speakers talk about the temptation to follow a traditional corporate path and the conflict between the heart's guidance and the logical arguments presented by the mind. [00:43:09] Alexander reflects on a childhood experience of following his intuition to give away a prized possession and later discovering the impact it had on someone's life. [00:45:36] Alexander shares his paradigm shift in the entrepreneurial journey, realizing the potential of creating a high-value offer and charging for transformation instead of an hourly rate. [00:51:43] Alexander discusses how individuals can reinvent themselves through internal and external shifts, such as changing physical locations or industries. [01:00:01] Jonathan and Alexander discuss the importance of gratitude as the source of true happiness and how practicing gratitude can lead to a more fulfilling life. [01:08:42] Alexander talks about the power of having a clear vision and purpose in life. They mention that humans are naturally inclined to move toward what they focus on. [01:11:54] The speakers discuss the concept of the compound effect and how consistent effort and progress can lead to exponential growth over time. [01:14:32] The pair explore the idea of success and how Alexander's definition shifted from purely monetary to living a life that he loves and positively impacts others. [01:19:12] Alexander shares his perspective on strengths and weaknesses, emphasizing the importance of focusing on activities that energize and make you feel stronger rather than draining your energy. [01:23:24] Alexander shares the importance of incorporating practices like meditation, prayer, and spending time in nature to enhance presence and gain clarity in life. Episode Resources: Alexander Om | Instagram

E15

Jul 24, 2023

1:28:37

14: Tom Kelly ON: The Journey to Revolutionizing the Online Fundraising Industry.

In this episode, Tom Kelly, the founder of Charity Auction Today, shares his journey of starting the business and his entrepreneurial mindset. He discusses the importance of simplicity and accessibility in their platform for nonprofits and schools to conduct fundraising auctions online. Tom reflects on the challenges they faced, including server crashes and the need for multiple rebuilds, but emphasizes his determination to persevere and continue growing the business. He also talks about personal growth, hiring A-players, and the importance of family support. Tom shares insights on bootstrapping, taking investment, user engagement, and future growth strategies. Tom Kelly is an entrepreneur and consultant who helps businesses and nonprofits implement a proven process to lower costs and become more profitable. To date, Tom has launched three successful companies around helping these verticals lower costs and streamline operations. What we discuss: [00:00:18] Tom shares his background as a professional baseball player, musician, and founder of Charity Auction Today is discussed. [00:01:19] Tom talks about the concept behind Charity Auction Today and how it initially started as a way to donate money on eBay. [00:03:12] The growth of Charity Auction Today is discussed, including the decision to make auctions private and the challenges of server crashes and rebuilding the platform. [00:12:21] Tom discusses how he has been his own obstacle in business and the importance of personal development. [00:14:34] Tom shares his experience of hiring top talent and giving them the freedom to excel in their roles. [00:19:19] Tom talks about his motivation to be a positive influence on his children and provide them with support and guidance. [00:23:29] Tom discusses the challenges of funding, the importance of finding value in investors, and his personal experience with a failed partnership. [00:25:05] Tom explains how Charity Auction Today differentiated itself by focusing on speed, ease of use, and removing sales friction points to cater to a diverse user base. [00:30:45] Tom shares his plans to launch a brand ambassador program, allowing stay-at-home moms and volunteers to create a business using the platform and generate extra income. [00:34:37] Tom discusses the decision to switch to Stripe for payment processing to reduce friction and increase user adoption. [00:36:35] Tom reflects on the impact of being labelled as "The Alcoholic Millionaire" in a book, leading to a realization and motivation for personal change. [00:42:32] Tom emphasizes the importance of focusing on personal growth and mindset as an entrepreneur, rather than solely focusing on business growth. [00:53:21] Tom advises aspiring entrepreneurs to embrace the grind and not expect quick or easy success. Episode Resources: Tom Kelly | Linkedin Tom Kelly | Charity Auctions Today Tom Kelly | Facebook

E14

Jul 17, 2023

54:27

13: Markus Willard ON: Why Facebook Marketing is Essential for Real Estate Agents

In this podcast episode, host Jonathan interviews Markus Willard, a real estate influencer and entrepreneur. They discuss Marcus's background, his journey in the real estate industry, and his involvement with StreetText, a company specializing in Facebook lead generation. They emphasize the importance of marketing on social media platforms like Facebook for real estate agents and share strategies for effective lead generation. They also touch on the parallels between football and business, highlighting the need for adaptability, authenticity, and providing value. Marcus shares his perspective on goals, motivations, and acceptance, and encourages listeners to find joy in their work. Markus Willard is the Sales Account Manager at StreetText. StreetText was founded in Kelowna, BC, by Jonathan and Stephen Whiting in 2015. Markus was the very first person hired on the sales side of the company. StreetText is changing the way people generate online leads for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising, and one of the world's largest advertising platforms, Facebook. What we discuss: [00:01:21] Markus discusses his background, including growing up in California, attending the Air Force Academy preparatory school, and his career in health and fitness before joining StreetText. [00:03:36] Markus talks about how he joined StreetText. [00:07:48] Markus highlights the significance of marketing on Facebook for real estate agents, as it offers an opportunity to connect with potential clients and generate seller leads. [00:10:49] Markus discusses the importance of using a specific image type to catch the attention of potential leads on Facebook. [00:11:45] Markus explains the concept of split testing and how it is used in lead generation to test different images and improve results. [00:13:39] Markus shares the strategy of capturing information from potential leads by offering value, specifically by providing information about their own homes, and how this helps build trust and increase conversion rates. [00:22:15] Markus discusses his experience of losing in the championship game and how it motivated him and his team to work harder and not let it happen again. [00:25:23] Markus emphasizes the role of his coach in inspiring and motivating the team and draws parallels to real estate agents hiring coaches for inspiration and motivation. [00:31:45] Jonathan and Markus discuss the positive impact of the Apple iOS update on the performance of customer campaigns and the team's efforts to optimize them. [00:32:34] The pair explore the shift in perspective brought about by the Apple iOS update, expanding influence beyond zip codes, and the endless opportunities it presents. [00:33:26] Markus highlights the importance of thoughts, adaptability, and focusing on what is right and true in order to move forward and achieve success. [00:45:26] Markus gives advice on building a profitable marketing acquisition funnel, including staying omnipresent, humanizing the process, and being available to customers. [00:47:43] The pair discusses the impact of organization and productivity on business success, using the example of a cabinet business that improved productivity by organizing tools. Episode Resources: Markus Willard | Facebook Markus Willard | Linkedin Markus Willard | StreetText

E13

Jul 10, 2023

52:15

12: Jenifer Salter ON: Finding Success in Real Estate by Diversifying Your Skills and Marketing Activities.

In this episode, Jenifer Salter shares her journey of transitioning from teaching elementary school to becoming a successful real estate agent. She emphasizes the importance of ongoing education, wearing multiple hats as an agent, and being able to handle clients' stress and emotions. Salter also discusses the importance of diversifying marketing activities, financial planning, and having a positive mindset in the real estate industry. She shares her approach to paid marketing and advises being conservative with marketing expenses. Jenifer an experienced REALTOR®,SRS , AHWD®, Certified Mentor and Founder of Your Elect Team brokered by eXp Realty serving NC. Also serving clients globally with dynamic referral partners. Recently awarded as a National Top Producer in 2021 and 2022. Her drive for Real Estate has propelled her to out perform beyond the national average for Realtors® year after year, currently selling 8x’s the national average. Property Spark named Jenifer Salter “Best of the Best: Top 100 Agents on Social Media” in all of North Carolina in 2021 and 2022. What we discuss: [00:05:38] Jenifer discusses the various skills and hats that are necessary for running a real estate business, including ongoing education, handling clients' stress and emotions, and deflating stressful situations. [00:07:48] Jenifer emphasizes the importance of psychology in real estate, particularly for handling clients' stress and emotions, and shares an example of how she deflated a stressful situation during a home inspection. [00:13:32] Jenifer talks about the importance of diversifying in the real estate business. [00:16:05] The two discuss the importance of constantly learning and improving in business. [00:20:14 ] Jenifer shares her experience with door knocking. [00:31:43] Jenifer discusses the importance of retargeting ads in real estate marketing and how it helped her generate leads from old, dormant ones. [00:34:43] Jenifer talks about her teaching component in real estate and how it comes naturally to her, but can also be developed by others. [00:37:05] Jenifer shares her experience of navigating market shifts in real estate. [00:39:43] Jenifer Salter talks about receiving referrals from other agents and working with a client looking for luxury beach properties. [00:49:34] Jenifer discusses the importance of mindset in handling stress and adapting to unexpected situations in the real estate business. [00:50:28] Jonathan talks about the importance of best practices in Facebook ads and how to avoid the mindset of blaming external factors for poor performance. [00:54:25] Jonathan shares the concept of extreme ownership and taking responsibility for one's actions. [01:00:03] Jenifer emphasizes the importance of agents doing agent previews to gain experience, exposure, and bring in potential buyers. [01:03:02] Jenifer shares the key activities that successful agents do, including lead prospecting, learning, and social media, and how she divides her time to ensure success. [01:09:06] Jenifer discusses her approach to paid marketing and how she calculates the cost of her marketing strategies. [01:17:25] Jenifer shares her experience with using credit cards to invest in marketing and how it can be a good option for those with low savings but good credit. [01:21:30] Jenifer draws parallels between the need for change and adaptation in the real estate industry and in education. Episode Resources: Jenifer Salter | Facebook Jenifer Salter | Linkedin Jenifer Salter | Twitter

E12

Jul 3, 2023

1:22:30

11: Stephen Whiting ON: How to Effectively Utilize Advertising Strategies to Grow Your Business.

In this episode, Jonathan interviews Stephen Whiting, his brother and co-founder of StreetText, a platform for performance-based marketing through Facebook and Instagram ads. Stephen shares his journey to entrepreneurship, his fascination with problem-solving through teamwork, and his thoughts on the future of technology, specifically AI and robotics. They discuss the challenges of marketing in the digital age and the importance of standing out and generating new relationships as a business owner. The episode ends with Stephen encouraging listeners to embrace challenges and view every obstacle as an opportunity for personal growth. Family man, driver, and a great storyteller - Steve is a natural leader and athlete. Steve is passionate about solving the core needs of customers. Competitive at heart, he's a triathlete, award winning realtor and a young business entrepreneur. StreetText is changing the way people generate online leads, for the better. They create opportunities for businesses to meet prospective clients by using advanced lead capture technology, expert advertising and one of the world's largest advertising platforms, Facebook. They make it easy to attract leads consistently, start conversations automatically and grow your business - today. What we discuss: [00:01:30] Stephen talks about his childhood interest in business and his admiration for the James Bond character and the idea of working on big challenges with a team. [00:09:28] Stephen talks about the advancements in technology and how it is possible for the average consumer to access it. [00:13:00] The two discuss the advancements in robotics and AI and how it can be both impressive and terrifying. [00:30:21] Stephen shares his journey in choosing a university major, considering computer science and business, and his interest in all aspects of business without wanting to be defined by any specific role. [00:33:14] Stephen talks about how he approached someone he admired and offered to work for free to learn from him. [00:38:32] Stephen shares his idea for a platform to market open houses and make them more successful, and how it came about from his own experience as a real estate agent. [00:42:51] Stephen talks about how he and his team created a website to market a new construction building. [00:46:30] Stephen talks about how he and his team came up with the idea for StreetText. [00:54:20] Stephen talks about the birth of StreetText and how they started pitching their new product to existing clients. [01:02:27] Stephen discusses how the advertising landscape has changed over time, with the emergence of new platforms and the increasing complexity of each platform. [01:07:47] Stephen emphasizes the importance of a business's existing database and the need to stay top of mind with customers. [01:14:38] Jonathan explains how paid advertising is a powerful way of growing profitably and how it can lead to a tangible ROI. [01:17:54] Stephen discusses how human nature and time delay can affect the success of a business and how waiting a little longer can lead to greater returns. [01:20:27] Jonathan discusses one of the most common reasons why people struggle in their careers [01:25:31] Stephen talks about how challenges in business can build confidence and faith, and encourages listeners to exercise their "muscle" of resolve and recognize their accomplishments, regardless of where they want to be in the future. Episode Resources: Stephen Whiting | Linkedin Stephen Whiting | Twitter Stephen Whiting | StreetText Stephen Whiting | StreetText Twitter

E11

Jun 26, 2023

1:30:45

10: Dan Stewart ON: The Importance of Relationships and Personalized Content in Building Business.

In this episode, Jonathan interviews Dan Stewart, CEO of Happy Grasshopper, a content marketing company. Dan shares his personal story of frequently moving as a child and how it taught him the importance of building relationships. The conversation covers topics such as the impact of childhood experiences, the lessons learned from a traumatic sailing trip, and the importance of mentorship. Dan also discusses the importance of personalized communication in building relationships with potential clients and using content marketing to create attractive content. Dan Stewart is a serial entrepreneur, author, and speaker with a proven track record of founding multi-million dollar companies. As a contributing writer for Fortune Insider and Inman News, Dan's insights and expertise in real estate industry media are widely recognized. Dan is a sought-after keynote speaker who has appeared at over 150 events in the last 5 years, sharing his knowledge and experience in sales, conversational marketing, entrepreneurship, business, organizational leadership, and copywriting. What we discuss: [00:00:00] Dan shares his experience of being stranded on a sinking boat for two days and the lessons he learned from it. [00:11:30] Dan discusses how his childhood experiences influenced his entrepreneurial success. [00:17:17] The hosts and Dan discuss the importance of perspective in business and in life, and how hearing stories like Dan's can help put things into perspective. [00:19:34] Dan shares how he went from a cash cow company to creating software tools and eventually founding Happy Grasshopper. [00:27:29] Dan discusses the importance of creating curiosity in business and how it can lead to engagement. [00:31:50] Dan shares a lesson he learned about not letting your problems become other people's problems and how it applies to business and personal relationships. [00:34:52] Dan and the host discuss the impact of technological advancements on society and how it has changed behaviour and communication. [00:39:10] The group talk about using content to grow and deepen relationships with potential and existing customers, the stages of thinking, and the "chocolate broccoli" formula. [00:44:40] The topic of effective communication in content marketing and the importance of personalization is discussed. [00:52:07] Dan talks about the use of an acknowledgement sequence to set expectations and fulfill them through further automation. [00:53:55] Dan explains the importance of the long-term nurturing phase in content marketing, including sharing personal experiences and humanizing oneself to potential clients. [00:56:25] The hosts and Dan discuss the low conversion rates for internet leads and the importance of long-term nurturing to convert leads into clients. [01:03:10] Dan stresses the importance of creating short, personalized videos to establish a connection with potential clients and increase the appointment booking ratio. [01:07:05] The team talks about the significance of using multiple channels and touchpoints to reach potential clients and maintain their interest throughout the customer journey. [01:11:10] Dan discusses the importance of building relationships in business and how personal interests can help build credibility with potential clients. [01:13:56] Dan explains how Happy Grasshopper expanded into different industries and how their services can work in any industry where relationships are important. [01:17:36] Dan and the host discuss the purpose of prosperity and how it is important to find meaning in life beyond financial success. Episode Resources: Dan Stewart | Linkedin Dan Stewart | Happy Grasshopper Dan Stewart | Instagram

E10

Jun 19, 2023

1:40:23

9: Josh Schoenly ON: How To Optimize Real Estate and Mortgage Success with AI and Short-Form Content

In this episode, real estate agent and mortgage broker Josh Schoenly shares his experience building his business and offers insights into effective marketing strategies. He emphasizes the importance of finding a niche that aligns with one's passions and values, using social media platforms to drive traffic and capture potential clients, and consistently communicating with one's database to stay top of mind. He also discusses the role of AI and short-form video content in the industry and the need to maintain a personal touch in high-dollar transactions. Josh is a devoted husband, father of 4, coach, believer, philanthropist, author & Freedom entrepreneur. His mission is to help real estate & sales professionals learn the skills & mindset necessary to attract their ideal clients. What we discuss: [00:02:34] Jonathan and Josh discuss the importance of balancing work and personal life. [00:08:03] Josh explains how having a proactive and creative problem-solving mortgage team can exponentially increase business for real estate agents. [00:09:41] Josh talks about building his real estate and mortgage team, the value they offer, and how they help clients get pre-approved and under contract. [00:14:59] Josh explains how his real estate and mortgage teams collaborate using technology to optimize communication and ensure transparency, even when working with different niches. [00:18:19] Jonathan and Josh discuss the importance of finding your niche and working in your natural state, as well as the challenges of creatively adapting to different situations and audiences. [00:22:30] Jonathan and Josh talk about the importance of passion and enjoyment in sustaining a business and how it leads to consistency. [00:27:16] Jonathan and Josh discuss the most powerful acquisition channels for cold clients, warm clients, and relationships. [00:28:18] Josh shares his co-marketing strategy, which involves sending a Friday morning email to their entire database and following up with text messages and emails throughout the week to create conversation opportunities. [00:34:38] Jonathan and Josh discuss the challenges of home buying in Canada, including the steep down payment requirements and rising property prices. [00:39:10] Jonathan and Josh discuss the importance of growing and nurturing a database of potential buyers, and how it can give agents a marketing edge over others. [00:45:31] Josh explains that KB Core has triggers that turn new leads green when they become active, but there are other all-in-one solutions that can do the same. [00:43:23] Jonathan shares a story of how Josh's brother became the official agent of a new development. [00:48:24] Josh and Jonathan discuss how to communicate with the database when not sending weekly messages, including providing property alerts, listing alerts, and market reports. [00:54:25] Jonathan and Josh discuss the importance of creating valuable content, such as a monthly market report and a YouTube video discussing the market, to differentiate oneself and stay top of mind with potential clients. [00:55:46] Jonathan and Josh discuss the importance of personalized engagement in real estate and mortgage transactions. [00:57:05] Jonathan and Josh talk about how AI can be a cool tool for agents to be more efficient and effective, but it should not replace the human component of navigating the journey of decision making. [01:01:42] Josh shares his strategy of leveraging short form content on multiple platforms, including YouTube Shorts, Instagram Reels, TikTok, Google Business Listing, Facebook Reels, and LinkedIn, to increase effectiveness and reach a wider audience. Episode Resources: Josh Schoenly | Instagram Josh Schoenly | Facebook Josh Schoenly | Twitter Josh Schoenly | Linkedin Josh Schoenly | Youtube, EXP Realty Josh Schoenly | Youtube, Coaching

Jun 12, 2023

1:07:30

8: Justin J. Moore ON: Podcasting, an Essential Tool for Business Owners and Entrepreneurs.

In this podcast episode, Jonathan interviews Justin J. Moore, a musician, audio engineer, and founder of a podcast production company. He discusses his background in music, his success in the dance music industry, and his journey of starting a podcast production company. He also talks about the importance of finding a balance between pursuing goals and taking time to appreciate the present moment. He shares the evolution of podcasting and the importance of quality in all aspects of his work. They also discuss the benefits of podcasting for business owners and entrepreneurs, emphasizing the value of creating content that is authentic and engaging. Justin J. Moore is an internationally recognized singer/songwriter with a catalogue boasting 20 million streams. As a social media music influencer, he has a following of 300 thousand and an estimated 1 billion views of his videos. Justin is also the founder and CEO of Podigy Podcasts, a podcast production agency aimed at helping industry leaders and experts grow their personal brands. Raised by Juilliard-trained opera singers, Justin developed a powerful voice and a keen ear for melody and rhythm. Immersed in a musical household, he studied opera under his parents, learned multiple instruments, played in local bands, and was a featured soloist for the Okanagan Symphony Orchestra at only 7 years old. Notably, Justin's talent and dedication have caught the attention of renowned musicians and industry figures. Artists such as Charlie Puth, Bebe Rexa, Maroon 5, Corbyn Besson, and Jesse McCartney have recognized his exceptional abilities. He founded Podigy Podcasts, a podcast production agency aimed at assisting industry leaders and experts in developing their personal brands and creating authentic content. Through Podigy, Justin helps clients transform their expertise into compelling podcast episodes, ensuring that their content resonates with their intended audiences. What we discuss: [00:02:18] Justin shares his backstory. [00:06:35] Justin explains his experiences with making money from music [00:08:57] Justin talks about the challenges of producing music. [00:09:55] Justin discusses the different paths he has taken in his career, including Fiverr, dance music, social media, and podcast production. [00:16:45] The pair talk about the bias that top performers have in underestimating their own level of success, and how it affects their mindset. [00:19:14] Justin talks about the date on work ethic and the danger of always focusing on the future and not enjoying the present moment [00:23:55] Jonathan and Justin discuss the fear of travelling and how to overcome it. [00:26:00] Justin talks about the name of his podcast production company, Podigy, and how he discovered another prominent podcasting company with the same name. [00:31:06] Justin explains how he got into podcasting and how he expanded his business to become a full-service podcast agency. [00:39:38]Justin discusses the challenges of holding standards with a team and how he learned to become an expert in every aspect of his business to ensure quality control. [00:42:22] Justin discusses how Podigy has been setting standards for its new offer, which is aimed at industry leaders and experts in the coaching sector. [00:48:32] Justin shares how his experience running a Minecraft server at the age of 12 and how it taught him valuable lessons about business and management [00:56:57] The pair discuss learning Boundaries and the importance of setting healthy checks and balances to ensure growth. [01:01:47] Justing explains what Podigy offers for businesses and individuals to create a content sphere with valuable content that fully represents them. What did you think of this episode? We’d love to hear from you. Leave us a review wherever you listen! Episode Resources: Justin J. Moore | Website Justin J Moore Music | Instagram Podigy Podcasts | Instagram

Jun 5, 2023

1:10:40

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