New Product Development (NPD) Processes

In prior podcasts, we have discussed building a team of A-Players and turning those A-Players loose to build a solid Short-Term Annual Operating Plan and a Long-Term Strategic Plan. Executing on those plans to drive strong results will require the deployment of robust, lean processes. We will cover a vast array of lean processes in the future starting with New Product Development (NPD) processes since they are critical to achieving above market, profitable, growth.

This podcastwill provide an overview of the NPD process. Note that many of the same ideas and concepts for new product development also apply to developing new services. We will use the word “product” in this podcast but feel free to substitute the word “service” to apply these processes to the development of new service offerings. We will do a deeper dive on two specific NPD process approaches, New Product Blueprinting and Rapid Innovation, in the next two podcasts.