Trust Beats Marketing
Trust Beats Marketing

Broken-ish by Roman Braly, Christopher Bennett

Episode notes

What if everything you’ve been told about marketing in behavioral health is wrong?

In this episode of Inside Ava Health, we break down how we launched a treatment program in a community that didn’t trust providers… without relying on ads, big budgets, or traditional marketing strategies.

No Google campaigns. No massive ad spend. No shortcuts.

Instead, we focused on something most organizations ignore: real community engagement and trust.

And the results speak for themselves: • 168 qualified referrals in the first 90 days • 47 employees hired with no hiring struggles • Near-perfect early retention • Clients and staff who felt connected before ever walking through the door

This episode dives into:

  • Why “marketing” in behavioral health is broken
  • How authenticity and c ... 
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Keywords
mental healthbusinessaddictionsuccessCEOtreatmenthomelessrecoverymoneyhip hop