Episode notes
EP 35, Trust the Process Podcast: Popcorn’s ready. In this episode, we lay out our two-lane plan—fewer, better luxury infill where design truly shows up (think 12’ ceilings, big glass, custom details) and a smart entry-level townhome track where demand is real.
Plus quick updates on Westridge, Argos, and a new 24-townhome concept. What we cover Market pulse: what softened, what’s stabilizing, and how we’re positioning Luxury infill: design rules that matter (height, light, flow) and where we’ll deploy them Entry-level lane: price targets, product mix, and phase pacing that actually pencils Project updates: Westridge progress, Argos direction, and the 24-unit announcement What’s next: key milestones, inspections, and early buyer signals.
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