So whenever that happens, what I try to do is put together as much data as I can and
build a story around that data that shows them exactly what is it that they're missing
Because it's, yes, I mean, you could be gaining a lot, but for some business leaders, it's
about like what you're missing out on.
You're missing out on attracting talent, you're missing out on selling your product to the
audience that you want, you're missing out on retaining your talent.
And it's instead of saying like, you know what, like if you were going to do that, like
you are going to be able to hire more people or whatever that is.
And for whatever reason, and that's like human psychology.
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