Welcome to Beautifully on Brand, Brandy’s podcast where we explore the real stories, tools, and strategy behind brands that scale intentionally.

In this episode, Gautam Khorana sits down with Grant Polachek, Chief Growth Officer at Atom.com, to talk about domain strategy, AI powered naming systems, trademark validation, and how Atom has evolved into a brand first platform.

Grant breaks down why premium domains still matter, when startups should prioritize .com versus alternative extensions, and how their AI naming contest system helps brands make faster and smarter decisions.

The conversation also covers Atom’s registry launch, consultative approach to TLDs, and how automation is reshaping the future of naming and brand building.

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