Brand Safety Exchange

Brand Safety Exchange

by Oasis Consortium
MarketingTech News
Season 3
3.3 Building a Diverse & Responsible Tech Ecosystem with Rebekah Tweed from All Tech is Human
People are for whom you are designing, working, and ultimately, creating. As AI and technology advance at a blazing speed, it is more important than ever to ask and be concerned about the societal implications of those new technologies and how to develop policies with values of representation, learning, and wellness in mind.Rebekah Tweed is a leader in Responsible Tech and Public Interest Technology careers, talent, and hiring trends. She is the creator of the Responsible Tech Job Board, and the Program Director at All Tech is Human, a non-profit organization that creates pathways and develops opportunities for individuals from various cultural, academic, and professional backgrounds to get involved in the field.On today’s episode, we cover:What is design justice and how can it help prevent problems with user safety Why DEI is a business imperative How the Responsible Tech Job Board is diversifying the traditional tech pipeline. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
S3 · E3
Jun 6, 2023
44:08
3.2 What Games Can Teach Us About Brand & User Safety in the Metaverse, with Jonathan Stringfield of Activision Blizzard
With the arrival of Web3 and the metaverse, gameplay mechanics and community management will inform the broader landscape of what future immersive worlds might look like. And with the rising popularity of AR and VR games, a key question for marketers is how they should understand the relationship between trust and safety for players, and brand safety for their campaigns and reputation.Jonathan Stringfield, VP of Global Business Research and Marketing at Activision Blizzard Media, holds a Ph.D. from the University of Illinois where he focused on social networks, and has worked at several large platforms helping to shape sustainable digital advertising business models. He recently wrote a book about the dynamics within the in-game advertisement industry titled Get In The Game: How To Level Up Your Business with Gaming, eSports, and Emerging Technologies. Listen as Jonathan explains how any business looking to integrate advertising and marketing as part of a sustainable digital business can develop immersive media opportunities that are valuable for both brands and players. ➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
S3 · E2
May 10, 2023
29:51
3.1 Why Industry Standards are the Sustainable Growth Driver for Safer Online Communities, with Matthew Soeth of Spectrum Labs
As online communities quickly evolve, the connection between user and brand safety has never been stronger. Designing and maintaining optimal trust and safety policies and practices that support a sustainable digital business requires staying current with standards and guidelines.Matt Soeth, the Head of Trust and Safety at Spectrum Labs, shares his perspectives on how organizations can utilize these collaborative cross-industry efforts to drive sustainable business growth. From how to build and support content moderation teams, to leveraging best-in-class technology solutions, Matt’s leadership at the Oasis Consortium is helping organizations fast-track their way to safer, more inclusive, communities for both people and brands.➡️ Join the conversation about the future of user and brand safety by following Oasis Consortium on LinkedIn and Twitter. ➡️ Read through this episode’s show notes at https://www.oasisconsortium.com/featured-podcast and subscribe to our podcast on Apple Podcasts and Spotify.
S3 · E1
Apr 5, 2023
28:27
Season 2
2.6 The Importance of ​​Human Content Moderation & Digital Wellness, with Phil Tomlinson of TaskUs
The role of human content moderation is a critical part of most trust and safety initiatives, which requires an understanding of inclusivity and how to approach digital wellness for your teams. TaskUs’s Global Lead for Trust & Safety, Phil Tomlinson, talks about why we need a hyperlocal approach to moderation that includes experts in country-specific legal frameworks and cultural nuance. He also covers how digital well-being for human moderation teams can be optimized through both expert care, as well as through automation and technology. Growing up in South Africa during the dawn of the internet instilled in Phil the belief in making access to knowledge as free and as equitable to as many people as possible, and how to take both a global and regional approach to online safety. Be part of the movement that not only talks about but actively pursues online safety. Follow Oasis Consortium on LinkedIn and Twitter. Read through this episode’s show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E6
Dec 13, 2022
32:00
2.5 Humanizing Digital Workspaces: Building a Safe Digital HQ, with Slack's Risa Stein
Humanizing digital workspaces while building a safe digital HQ ultimately requires transparency and integrity. Slack’s Director of Product Management - Integrity, Risa Stein, broadens the narrative around trust and safety in the context of organizations in this fascinating conversation with our president Tiffany Xingyu WANG. One of Risa’s early degrees in Ethics and Political Philosophy has primed her for the work she does today as she unpacks the importance of safety in a collaborative workspace like Slack to allow for optimal productivity and asynchronous collaboration for greater diversity and inclusion. Be part of the movement that not only talks about but actively pursues online safety. Follow Oasis Consortium on LinkedIn and Twitter. Read through this episode’s show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E5
Oct 18, 2022
21:23
2.4 Industry Collaboration for a Safer Internet
Six of the inspiring minds behind the first-ever User Safety Standards join Tiffany Xingyu Wang for this enlightening episode of Industry Collaboration for a Safer Internet. This esteemed panel is comprised of Angela Johnson, Client Development Officer at Dentsu. Catherine Connelly, Co-Founder and Senior VP Marketing at The Meet Group. Brandon Rhea, VP of Community at Fandom. Roger Gerhmann, Executive Creative Director of SXM Media and Phil Tomlinson, Global Lead, Trust and Safety at Taskus. Throughout the discussion, they reinforce why trust and safety matters, particularly as we transition into #Web3. Similarly, they amplify the need for a framework that levels the playing field and serves as a guide, benchmarking what “good” means as we navigate the ambiguity of trust and safety. By elaborating on how they apply user safety standards within their organizations, they reinforce how using the 5Ps empowers and educates to build an ecosystem that’s people-centric. You can review the key takeaways from this episode at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E4
Jun 21, 2022
56:44
2.3 Drive Public Private Partnerships for Digital Safety, with Farah Lalani of WEF
The World Economic Forum’s Global Coalition for Digital Safety, Partner and Engagement Lead, Farah Lalani, joins Tiffany Xingyu Wang, for the third episode of the Brand Safety Exchange. Passionate about creating a safer internet, Farah’s work entails partnering with some of the foremost minds in civil society, government, tech/media and academia to tackle harms online. The topics she covers are varied and incorporate business model innovation, technology disruption, and industry regulation for partners in the Media, Entertainment, and Sports industries. Tiffany and Farah uncover the importance of a multi-stakeholder strategy - including the likes of Belgium, the USA, the UK, Australia, UNICEF, Harvard and more - that aims to create a more streamlined global strategy for digital safety that transcends industries and territories. For more insightful conversations around digital safety, be sure to follow Oasis Consortium on LinkedIn and Twitter. Read through a full synopsis of this week’s show at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E3
May 24, 2022
31:18
2.2 A Safer Internet: Leveraging the Power of Legislation to Harness the Benefits of Technology with Australian eSafety Commissioner, Julie Inman Grant
Join the conversation in which Australia’s first eSafety Commissioner, Julie Inman Grant, and our host, Tiffany Xingyu Wang, discuss the complexities of the ongoing development, and evolution, of regulation and policies that mitigate the risks associated with online experiences. Julie’s groundbreaking work encompasses combatting image-based abuse and cyberbullying. With 22 years in the technical field, Julie has leveraged this depth of insight to foster collaboration between key leaders in the tech sector and government policymakers to tackle the biggest harms of the internet. Read more on Julie Inman Grant’s work here: https://www.aspistrategist.org.au/australias-esafety-commissioner-targets-abuse-online-as-covid-19-supercharges-cyberbullying/ https://www.esafety.gov.au/about-us/who-we-are/about-the-commissioner https://www.esafety.gov.au/whats-on/online-safety-act You can review the key takeaways from this episode at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E2
Feb 2, 2022
45:48
2.1 Gender Inclusivity: A Recipe For A Thriving And Safe Dating Community, with Alice Hunsberger of Grindr
Grindr’s Senior Director and Global Head of Customer Experience, Alice Hunsberger, joins Tiffany Xingyu Wang for the first episode of our second season. Part of Alice’s work involves developing policies and guidelines for safer and more inclusive communities in the online dating sphere. In this episode, Tiffany and Alice discuss developments in the field of Trust and Safety, changing approaches to the moderation of online communities, and the need to make greater efforts to consider and protect members of the LGBTQI+ community. Read Alice’s whitepaper here: https://static1.squarespace.com/static/5f7cf4654534a21e8041006b/t/61773f8407378d02feeb6f0e/1635205002056/CX-White+Paper-2021.pdf If you want to join our movement, be sure to follow Oasis Consortium on LinkedIn and Twitter. You can grab a copy of this week’s show notes at www.oasisconsortium.com/podcast and subscribe to our podcast on Apple Podcasts and Spotify to catch the rest of Season 2.
S2 · E1
Jan 13, 2022
25:01
Season 1
1.19 Season 1 Wrap-Up: Trust and Safety as the key to unlock Web 3.0
After a great first season with thought leaders and practitioners from the world of brand and user safety that discussed digital safety for children, fighting human trafficking through technology, diversity, and inclusion in the gaming industry, t&s programs from the ground up, and so much more - it's time to reflect on the highlights of the season.
S1 · E19
Dec 16, 2021
30:20
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