Retail expansion often looks fast from the outside. In reality, it’s slow, local, and full of tradeoffs.

In this episode of Behind the Lease, we sit down with Jennifer Price, one of Washington, DC’s most experienced high-street retail brokers, to talk about what actually drives success on streets like Georgetown and 14th Street.

Jennifer shares how she broke into retail real estate, why DC rewards consistency over flash, and what brands misunderstand about urban storefronts—especially when inventory is tight and rents keep climbing.

We cover:

• Why DC shoppers gravitate toward quality, not trends
• How multi-level, narrow storefronts change deal math
• What rising rents mean for brands entering market today
• The real differences between high streets and shopping centers
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