Ethan Pacewiczh, Senior Real Estate Manager at DICK'S Sporting Goods, made one point clear in our conversation: brick and mortar is not dead. It has simply changed its purpose.

House of Sport works when landlords think beyond filling a box and start thinking about the experience and traffic they want to create. In one market, converting a former Sears to House of Sport drove a roughly 30 percent traffic increase.

The value comes from bodies, dwell time, and a format built to activate a center.