Has hating on billionaires become one of the smartest marketing strategies of the moment?

In this Rich Girl Rundown episode segment, Kate and Ada unpack Etsy's bold "Shop Non-Billionaire Jeffs" campaign and debate whether brands are successfully tapping into growing anti-billionaire sentiment or simply capitalizing on Amazon's success. Is this the future of challenger-brand marketing, or does it say more about today's consumers than the brands themselves?

They also break down one of the smartest marketing moments of the World Cup, as Levi's turned FIFA's attempt to hide its logo into a viral social media campaign that generated even more attention than traditional sponsorship.

Plus, they gossip what Justin Trudeau's relationship with Katy Perry says about legacy, leadership, and the growing over ...