From Tiffany Blue to Coca-Cola red, color can become one of a brand's most powerful recognition assets but only when it's chosen strategically, used consistently, and given the opportunity to accumulate meaning.

In this episode, Amy talks about:

• Why color is much more than decoration or personal preference
• How culture, context, experience, and brand associations influence what colors mean
• Why color can become a shortcut to brand recognition
• Why consistency gives color meaning over time
• How constantly changing your brand colors can erode recognition
• Why your brand's color choices should consider your audience, category, competition, and differentiation
• Why the best brand color isn't necessarily the "perfect" color, but one you can consistently commit to
• How to know whether yo ...