DATA LEAKAGE - AN UPDATE ON THIS INDUSTRY INITIATIVE
BPA UNIVERSITY PODCAST by Glenn Hansen
Episode notes
Join BPA's Glenn Hansen for an update on the Data Leakage initiative nearly 90 days after its launch, including industry reactions to Open Letter; new signatories; media coverage and commentary; and the development of standardized Terms & Conditions to be included in contractual language between publishers and agencies/marketers.
Keywords
data leakage