Privacy laws and web browsers will force digital advertising to abandon its main tool - the 3rd-party cookie - by 2023. In 2020, Google announced they were taking steps to develop a more privacy centric advertising ecosystem by deprecating the 3rd-party cookie by 2022, through an initiative called "Privacy Sandbox." Recently Google announced that they are extending the release timeframe to 2023. While the date may seem like the distant future, now is the time for publishers to develop solutions and test and consider the myriad of questions that face them. For example, what does the loss of 3rd-party cookies mean to publishers' ad operations? What is FLoC? What is an Apple ID? What is Unified ID2.0? And, perhaps most importantly, what can publishers do about the new environment and how can they best monetize it? Join BPA's Glenn Hansen; and IAB Tech Lab's Angelina Eng, VP, Measurement & Attribution, and Shailley Sing VP, Measurement & Attribution at the Programmatic+Data Center, to learn what this is all about and how publishers can expand their own 1st-party data assets and operations, while reducing the reliance on outside ad-tech companies. This is a "can't-miss session" with important implications - and answers - for any publisher involved or interested in the digital marketplace.
Paul DeHart with BlueToad, Kevin Walker with Issuu, and Jean Jenelyn Zamora with Zinio, join BPA's Glenn Hansen to share information about technologies and strategies that can help publishers interested in making a pivot to digital media.
Zenith, Publicis Media's Bethany Bengtson; IAB Tech Lab's Benjamin Dick; Alliant's Chris Hemick; and Dstillery's Evan Hill discuss the Data Transparency initiative, which is resulting in accurate, effective and transparent disclosure of data attributes. The panelists also explain how buyers are being asked to lead and advocate for this essential industry standard, inspiring peers and influencers to embrace the Three Ts: Transparency, Trust and Transformation.
Panelists Reggie Hudson, with Northstar Travel Group; Jeff Rezer, with ALM; Paul Salomone, with MediaFuse; and Bob West, with Meister Media; discuss how publishers can streamline their digital ad operations, better understand how the process works and, most importantly, how to pay for it.
Facing a cookieless and privacy-first future, publishers must pursue a strategy of deepening their own 1st-party data assets and operations, reducing the need to rely on outside adtech companies. What do you need to do to get ready? What are industry bodies doing to protect your interests? Panelists Angelina Eng from IAB Tech Lab, Joann Kropp from ALM, and Paul Salomone from MediaFuse, offer insights into how to maximize 1st-party data when the 3rd-party cookie audience tracking technology goes away.