Episode notes
Privacy laws and web browsers will force digital advertising to abandon its main tool - the 3rd-party cookie - by 2023. In 2020, Google announced they were taking steps to develop a more privacy centric advertising ecosystem by deprecating the 3rd-party cookie by 2022, through an initiative called "Privacy Sandbox."
Recently Google announced that they are extending the release timeframe to 2023. While the date may seem like the distant future, now is the time for publishers to develop solutions and test and consider the myriad of questions that face them.
For example, what does the loss of 3rd-party cookies mean to publishers' ad operations? What is FLoC? What is an Apple ID? What is Unified ID2.0? And, perhaps most importantly, what can publishers do about the new environment and how can they best monetize it?
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