Why Your Startup Lost Its Culture: Social Norms vs Market Norms | Predictably Irrational Ep. 4

**Your company's paying you more than ever. So why does everyone seem less motivated?

**In this episode of Book Takeaways for Professional Growth, host Marcus breaks down **Dan Ariely's** groundbreaking research on **social norms versus market norms**—and why mixing these two motivational systems is one of the deadliest mistakes a leader can make.

The Pattern You Haven't Recognized:

When your startup scaled from 20 to 150 people and introduced performance bonuses, something died. The collaboration evaporated. People stopped helping each other. The culture you loved disappeared.

**This isn't about the money.** It's about which motivational system you activated. And **Dan Ar ...