Branching Out with Bonsai

Branching Out with Bonsai

by Bonsai
MarketingTechnology
Season 1

Rooted in Product: Lydia Fern on Building Bonsai | Branching Out Podcast | Ep.13

What do building a SaaS platform, solving an unsolved mystery, and mixing audio tracks have in common? According to Lydia Fern, Head of Product at Bonsai — everything. In this episode of Branching Out, we go behind the scenes with the creative and strategic force who helped shape Bonsai from the ground up. From her roots in engineering to leading UX-first product development, Lydia shares how clarity, curiosity, and a love for puzzles drive every decision she makes. Whether you're a product manager, a startup founder, a UX designer, or a marketer working with tech teams, this conversation will leave you with fresh insights on how great products come to life — and what it really takes to build tools people actually want to use. 🔍 Topics We Cover: Product development in SaaS startups Why “intuitive” isn’t a design style — it’s a strategy Building for marketers vs building for engineers Solving complex problems (in tech and in life) Why Bonsai is different by design ✨ Bonus: The surprising connection between unsolved mysteries and product leadership. 👇 Don’t forget to like, comment, and subscribe for more behind-the-scenes stories from the builders, strategists, and creative minds shaping the future of marketing and tech. 🔗 Learn more about Bonsai: www.bonsaidata.io 🎧 Listen to more episodes: https://rss.com/podcasts/bonsai/ #BranchingOutPodcast #ProductManagement #UXDesign #SaaSProduct #WomenInTech #MarketingTechnology #StartupLife #DesignThinking #CreativeLeadership #SoundEngineering #UserExperience #TechLeadership
S1 · E13
Jul 31, 2025
37:45

Trends in Marketing Measurement | Branching Out Podcast | Episode 11 | Pt. 2

🎙️ New episode alert! In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve. #MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast
S1 · E12
May 8, 2025
24:48

Trends in Marketing Measurement | Branching Out Podcast | Episode 11 | Pt. 1

🎙️ New episode alert! In this episode of Branching Out Podcast, while on the road at Google Cloud Next 25, our host Matt Butler sits down for a talk with Jon Lorenzini, Chief Marketing Science Officer at LiftLab, to talk about the future of marketing measurement—and why the way we think about data and attribution needs to evolve. #MarketingMeasurement #Attribution #MarketingTrends #BranchingOutPodcast
S1 · E11
May 1, 2025
23:25

Branching Out | Episode 10 | Beyond the Hype: AI in Marketing | With Tal Kedar

On this episode, Matt dives into the world of algorithms and AI in digital marketing with Tal Kedar from K2DQ. Discover K2DQ's mission and vision, learn about the foundational applications of AI in marketing, and understand the impact of not grasping these technologies. Tal shares insights on differentiating meaningful innovations from hype, the generative AI trend, and what success looks like by 2028. Don't miss this enlightening discussion on how AI is shaping the future of digital marketing! #DigitalMarketing #AI #Algorithms #MarketingInnovation #Podcast
S1 · E10
Dec 19, 2024
54:38

Branching Out | Ep. 9 | The Google Effect: The Entrepreneurial Spirit Behind AI Startups | With Ali Manning

On this episode, Matt Butler and Ali Manning engaged in a candid discussion regarding their respective companies, Bonsai and Chalice. They focused on the challenges of raising funds amidst economic difficulties, with Butler sharing the impact of bankrupt clients on Bonsai's business. Manning provided insights into Chalice's transition to a custom AI company, emphasizing the role of data science in optimizing ad campaigns. Both participants reflected on their experiences at Google, noting a cultural shift towards conservatism and the importance of industry collaboration to navigate competitive pressures. They highlighted the need for smaller tech companies to work together instead of competing against larger firms like Google and Meta, fostering a collaborative ecosystem to enhance growth and innovation.
S1 · E9
Dec 5, 2024
45:02

Branching Out | Ep. 8 | Empowering Marketers: Bonsai's Seamless Integration with GCP

In this exciting episode of Branching Out, host Matt Butler sits down with Mary Paulson, Google Cloud Account Executive, to discuss a significant milestone for Bonsai Data Solutions: our launch on the Google Cloud Platform (GCP) Marketplace. Join us as we delve into how this integration enhances our commitment to providing marketers with cutting-edge analytics tools for superior marketing measurement. Mary shares insights on the benefits of GCP Marketplace, including seamless integration, advanced analytics capabilities, and the enhanced decision-making power it brings to our clients. Discover how this partnership will empower marketers to optimize campaigns, gain deeper audience insights, and drive meaningful results. Tune in to learn how Bonsai Data Solutions is transforming the marketing landscape with the power of Google Cloud. Don't miss this insightful conversation!
S1 · E8
Oct 21, 2024
7:47

Branching Out Podcast | Clicks to Revenue: Aligning Marketing with Business Results | Ep. 7

In this episode of Branching Out Podcast titled "Clicks to Revenue: Aligning Marketing with Business Results," our host Matt Butler and special guest Mike Sachs dive into the crucial connection between marketing efforts and tangible business outcomes. Our marketing strategists experts discuss the importance of aligning marketing strategies with overall business goals to drive revenue growth.
S1 · E7
Oct 3, 2024
21:29

Branching Out | Ep. 6 | The Cookie Crumble: Why Marketers Will Keep Using Cookies for Tracking—and Pay the Price

In this episode, our host Matt Butler talks about Why Marketers Will Keep Using Cookies for Tracking—and Pay the Price.
S1 · E6
Sep 11, 2024
22:40

Branching Out Podcast | Maximizing Impact: Driving Incremental Growth with the Perfect Media Mix | With ASHLEY BINGHAM | Ep. 5

Branching Out Podcast | Maximizing Impact: Driving Incremental Growth with the Perfect Media Mix | With ASHLEY BINGHAM
S1 · E5
Aug 22, 2024
14:39

Branching Out Podcast | Demystifying Digital Ad Auctions | Ep. 4

In this Episode titled "Demystifying Digital Ad Auctions," our host Matt Butler breaks down the complexities of digital ad auctions and challenges common misconceptions held by advertisers. Matt explains that most digital ad auctions, including those on platforms like Google and Facebook, are actually impression-based rather than click- or view-based. The episode emphasizes the importance of understanding how platforms use machine learning algorithms to predict the likelihood of clicks, which ultimately determines the value of an ad impression. He also provides insights into how advertisers can maximize their ad spend by leveraging platforms with strong click prediction capabilities and hints at further discussions in the next episode about the true value of CPC ads and the potential benefits of regulating digital ad auctions.
S1 · E4
Aug 9, 2024
10:53
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