Branching Out Podcast | Demystifying Digital Ad Auctions | Ep. 4

In this Episode titled "Demystifying Digital Ad Auctions," our host Matt Butler breaks down the complexities of digital ad auctions and challenges common misconceptions held by advertisers.

Matt explains that most digital ad auctions, including those on platforms like Google and Facebook, are actually impression-based rather than click- or view-based.

The episode emphasizes the importance of understanding how platforms use machine learning algorithms to predict the likelihood of clicks, which ultimately determines the value of an ad impression.

He also provides insights into how advertisers can maximize their ad spend by leveraging platforms with strong click prediction capabilities and hints at further discussions in the next episode about the true value of CPC ads and the potential benefits of regulating digital ad auctions ...