Uncovering the Voice of the Customer with Win/Loss Analysis with Elvis Lieben of Gong
Blindspots with Host Ryan Sorley by The Compete Network by Klue
S2 · E2
Jul 12, 2022
37:24
Episode notes
Listen as Elvis Lieban, Senior Product Marketing Manager of Velocity talks with DoubleCheck Research about how Gong’s project-based approach to win/loss research helps tap the Voice of the Customer, how to gain stakeholder buy-in, how program findings are shared throughout the organization, and the super effective way Gong measures program impact.