Aaron Nosbisch, serial entrepreneur and the founder of Brez, a microdosed herbal social tonic brand, shares his groundbreaking journey in the beverage industry. We explore how his innovative mindset helped him navigate complex advertising landscapes and disrupt traditional alcohol markets with plant-based, functional beverages.

Covered in the Episode:

- Aaron’s early career in e-commerce and influencer marketing from the MySpace era.

- Founding Luycd and overcoming challenges in cannabis advertising.

- The creation and rapid success of Brez, with revenue growth from $2.5M to $25M in just over a year.

- Why breaking industry norms leads to outsized returns.

- Strategies for advertising cannabis and CBD products in a restrictive environment.

- The concept of "functional drinking" as  ...