"Every marketing $ is measured, every cent considered" - 2024 predictions for the world of marketing and ecommerce with Chief Strategy Officer, Chris Johnson

Chris Johnson is the Chief Strategy Officer of Flight Performance, and oversees our entire client and product portfolio. With 10+ years of advertising experience he has collaborated with brands like Wilson, Hyperice, APL, Native, Liquid Death, Loft, 47 Brand, Puma, Ghost Golf, Represent Clo and Outside Magazine. Previously, he was a board member and the Director of Strategy at Common Thread Collective.

In this episode we dove deep into 2023 takeaways and 2024 predictions and hot takes, Including:

• Chris's journey from non profits to agencies and working with 300+ brands
• The biggest takeaways for ecomm & growth marketing in 2023
• The agency landscape shift: from executional partners to strategic partners
• Shifts in core platforms last year: the year of AI
• The keys to customer acquisition suc ...