Episode notes
Online advertising for offline sales presents a challenge for many brands / marketers: how do you measure it?
What cant be denied though is the part digital and social media play in consumer discovery.
For CPG brands, outside of in-store marketing efforts, social media is a key part of growing awareness and driving in-store sales.
Nick Guillen , co-founder of TRUFF Sauce dives into how growing the brand online first, how it helped superpower their retail expansion, how they measure online to offline and LOADS more in this episode.
A must listen for every CPG brand marketer.
Motion is the world’s best performance-creative analytics tool.
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