Why His Clients Always Come Back | Frank Abbruzzese

Frank Abbruzzese has spent 38 years in IT. He's the outgoing president of AlphaKOR, a company based in Windsor, Ontario that now runs 85 people across Canada.

He built the company on follow-up. He talks about calling one prospect fifty times until he was told he would give him the business just to make him stop calling. That discipline, plus a decision to buy a building during the 2008 crash, took AlphaKOR from a small team to 12,000 square feet on two acres.

In this episode of Beyond The Hustle, we got into:

→ How he cold called his way to AlphaKOR's first client

→ Building a LinkedIn networking group that had 40 people in 24 hours

→ Turning Covid into Wednesday Wisdom, a community that still runs today

→ AI, cybersecurity, and what he calls managed intelligence

→ What he wishes he knew about banking, lawyers, and cash flow before he started

Frank came in from Canada to sit down for this one. Appreciate you making the time, man!

Chapters

0:00 Intro

02:28 From retail sales to IT

04:39 The first client and the cold call

08:43 Building nonprofits from a hockey rink conversation

14:41 Forty people in 24 hours on LinkedIn

17:06 Stepping back after 38 years

21:48 Lessons from the farm

31:24 AI, cybersecurity and managed intelligence

39:11 The customer nobody else would help

45:01 Banker, lawyer, accountant and knowing your numbers

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