Ivan Katz has run Great Lakes Landscape Design for 37 years.

He's been embezzled from, close to bankruptcy, and had run-ins with the IRS… all from putting trust in the wrong people and not having the right controls in place.

But between 2021 and 2024 he nearly tripled his revenue and headcount, by fixing the people-side of the business and creating a culture of honest feedback with great core values.

On this episode of Beyond The Hustle, we covered:

→ How a paper route and a flower planting side hustle turned into a real business

→ Surviving embezzlement, IRS trouble, and near bankruptcy

→ Building a culture around feedback and core values

→ Getting sober at 30 and replacing addiction with endurance racing

→ Why communication is the hardest skill in business and in life

Thanks Ivan for making  ...