Beyond the Brief - Hosted by Ute Hildebrandt
Season 1
02 Beyond the Brief - Ute Hildebrandt x Anol Bhattacharya
by Hotwire Continental Europe
In Episode 2 of Beyond the Brief, recorded under the warm Athenian sun, Ute Hildebrandt welcomes Anol Bhattacharya, EVP of Innovation and Technology at Hotwire Global. As the lead of the Hotwire AI Lab, Anol explores how organizations can use artificial intelligence in ways that are both effective and responsible. Together, they dive into the concept of Agentic AI and what it means for the rise of “agentic organizations” and how these shifts are reshaping the way we work. Drawing on insights from the Agentic Organizations Report, developed in collaboration with the House of Beautiful Business, they unpack how businesses can harness AI’s potential without losing sight of what makes us human. At the heart of the conversation is a fundamental question: How useful is your content, really? In a world optimised for AI crawlability, relevance isn’t about volume, it’s about genuinely answering people’s questions. Sometimes, the answer is surprisingly simple: slow down, pick up a fountain pen, and do what AI still cannot. Ute and Anol reflect on what brands need to do to stay relevant, why communication matters more than ever, and how to balance automation with authenticity. An inspiring episode about technology, mindset, and the future of communication. Let’s talk. Beyond the Brief.
Zum Auftakt von „Beyond the Brief“ begrüßt Ute Hildebrandt eine der erfahrensten Stimmen der Branche: Tina Kulow – langjährige Kommunikationschefin bei Meta/Facebook und zuletzt Vice President Communications bei SAP. Kaum jemand hat den rasanten Wandel von Kommunikation, Marke und Technologie so unmittelbar miterlebt wie sie. Gemeinsam blicken sie darauf, wie sich Kommunikation verändert hat – von den frühen digitalen Umbrüchen bis zur heutigen Komplexität. Tina zeigt, warum starke Beziehungen und echte Netzwerke heute wichtiger sind denn je und wie sie dazu beitragen, neue Perspektiven sichtbar zu machen. Gemeinsam sprechen Ute und Tina darüber, was Entscheider:innen in Zukunft brauchen um Markenkommunikation relevant zu gestalten und was für junge Kreative zählt. Eine inspirierende erste Folge über Lockenwickler, Haltung und die Zukunft einer Branche im permanenten Umbruch. Let’s talk. Beyond the Brief.