Episode notes
How do you build authority when everyone has access to the same tools?
In this episode of Beyond the Bio, Sophie is joined by Ben Albert, entrepreneur, marketer and host of the Real Business Connections podcast.
Ben shares his “Piggyback Approach” to building visibility by appearing on other people’s podcasts and tapping into audiences that already exist. He explains why the size of a podcast isn’t always the most important factor, what makes someone a memorable guest and how to make a podcast appearance work harder long after the episode has been published.
They also explore what happens to personal branding as AI becomes part of everyday marketing. Ben shares how he used an AI bot to pitch himself as a guest on Beyond the Bio, where he draws the line between automation and human input and why greater access to AI could make personality, individuality and human connection even more valuable.
In this episode, you’ll hear:
What Ben means by the “Piggyback Approach” and how podcast guesting can build authority
How to choose the right podcasts and platforms rather than chasing the biggest audiences
What makes a podcast guest memorable
How Ben used AI to pitch himself for Beyond the Bio
Why AI-generated content could make individuality more important
How to use other people’s audiences to increase your visibility without trying to build everything from scratch
Connect with Ben
LinkedIn: https://www.linkedin.com/in/realbenalbert/
Listen to Ben's podcast 'Real Business Connections': https://realbusinessconnections.com
Visit Ben's community: https://www.weallgrowtogether.com
Connect with Sophie:
LinkedIn: linkedin.com/in/sophie-milliken
Instagram: @moja_sophie
Want to be a guest on Beyond the Bio?
Do you have interesting ideas to share about how to raise your profile? We want to hear from you! Fill out the submission form here: https://www.sophiemilliken.co.uk/btb
This podcast is brought to you by Moja. Moja is an award-winning modern PR agency working with entrepreneurs and senior executives to get you known in your industry. See how your profile is currently performing: https://mym-btb.scoreapp.com/