What does your personal brand look like? And does it reflect the person behind the business?

Most people think personal branding starts with LinkedIn posts or a professional photoshoot. In reality, people are making assumptions about you long before they read a word you've written.

In this episode, Sophie sits down with Moja's Creative Director, Natalie Zabrocki, as Sophie embarks on her own website rebrand. They explore how visual identity shapes perception, why great branding is about far more than colours and fonts and how to create a brand that feels authentic while positioning you for the opportunities you want.

From colour psychology and typography to websites, LinkedIn profiles and presentation decks, this is a practical conversation about creating a personal brand that reflects who you are and helps p ...