Steve Alexander sits down with Renato Cappuccitti of Vision HQ for a candid conversation on building lasting patient loyalty in eye care. They open by sharing how each of them found their way into optics, then dig into what loyalty actually looks like in practice: trust, credibility, transparency, and communicating value without drowning patients in jargon. From capture rates and pricing conversations to team training, dispensing moments, and membership plans, this episode is packed with practical takeaways for any practice looking to strengthen relationships with their patients.

00:00 Welcome and Introductions

00:33 Renato's Eye Care Journey

03:49 Why Loyalty Matters

05:54 Transparency Builds Trust

08:31 Trust and Setting Expectations

11:51 Capture Rate and Value

15:46 Discovery and Pricing Talk

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