Episode notes
In this episode of Behind the Future, we’re hanging out with Thomas Redgrove, the founder of Thomas Cookie Co, to find out how he turned a massive sweet tooth into a legendary business. If you’re a student thinking about digital careers, Thomas’s story is the ultimate proof that you don’t need a boring office job to be successful. He shares how he went from the Navy to working "lost" in sales roles before finally taking the leap to bake the best cookies and cookie cups you’ve ever tasted.
Thomas breaks down how digital careers are actually built on being adaptable. When the world changed in 2020, he didn't quit; he pivoted, using Shopify and Facebook ads to move his business from 95% physical stalls to a massive online operation. For anyone interested in content creation, Thomas explains the logic behind his viral s’mores video that hit 1.2 ...