In this episode of Behind the Creative, Dr. Kristelle (https://www.instagram.com/drkristelle) sits down with creative strategist and sports marketing veteran CJ Simmons (https://www.instagram.com/mr_cjsimmons) to explore what it truly means to define the undefined — in life, in business, sports, and in creativity.

From launching his career at NASA to shaping partnerships across all six major sports leagues — NFL, NBA, MLB, NHL, MLS, and WNBA — CJ’s journey is a testament to reinvention, clarity, and purpose in the midst of transition.

Together, they unpack what it means to navigate amb ...