Takeaways

• A slow season is normal, not a sign something is broken, and having a moment (or a full tantrum) about it is allowed, as long as you do not stay there.
• Cutting your marketing budget the second business slows down is one of the fastest ways to guarantee it stays slow.
• The first move in a slow season is getting back to basics: follow ups, referrals, pipeline tracking, and reconnecting with current clients before chasing brand new leads.
• A slow season is one of the best times to work on your business instead of just in it: update your website, write the blog posts you have been putting off, organize your CRM, and plan ahead for your busy season.
• Track your numbers year round so a slowdown never catches you off guard.

On this episode of Behind the Brand, Taylor and Kelly get real about  ...