How Tourism Marketing Drives Economic Growth in Greater St. Cloud

Takeaways

• Tourism marketing supports far more than travel. It contributes to local business success and regional economic growth.
• Convention and Visitors Bureaus play a strategic role in attracting events, promoting community assets, and shaping destination perception.
• Strong storytelling and digital strategy help communities compete, grow, and create lasting engagement.

In this episode of Behind the Brand, Taylor and Kelly from Moxie Creative sit down with Rachel Thompson, Executive Director of Visit Greater St. Cloud, to explore the broader impact of tourism marketing. The conversation unpacks what a Convention and Visitors Bureau actually does, how destination organizations support business and community growth, and why marketing strategy matters in building a region people want to visit, invest in, and experience. The episode also touches on the importance of digital presence, including the recent Visit Greater St. Cloud website redesign, and how storytelling shapes regional competitiveness.

Key Topics Covered:

• Visit Greater St. Cloud and its role in the region
• What a Convention and Visitors Bureau does
• Tourism’s connection to economic growth
• Event attraction and regional promotion
• Supporting local businesses through destination marketing
• Website strategy for visitors and event planners
• Storytelling as a tool for community branding
• How digital marketing helps regions compete and grow

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