Episode notes
Tech-driven distribution isn’t the future — it’s already here
In Episode 2, Rahul Khandelwal, COO at Weikfield Foods, and Shenbagamoorthi Jeyachandran Sudakar, VP - Service Delivery at Botree Software, unpack how brands are using data and intelligent tools like SFA to plan smarter, scale faster, and go hyperlocal with precision.
From identifying high-potential micro-markets in metros to knowing exactly which street or village to target — this is distribution redefined.
Keywords
botree softwarebehind the boardroompodcastDistribution ManagementfmcgWeikfield