Episode notes
In this episode of Behind the Boardroom, we speak with Vinay Kothari, the visionary founder of GoDESi, a brand reshaping the Indian sweets and snacks sector. With a background rooted in both tradition and innovation, Vinay Kothari shares his journey from overcoming distribution hurdles to building an omni-channel FMCG brand.
Vinay Kothari discusses the strategic importance of crafting an authentic Indian identity, leveraging storytelling, and the role of technology in scaling operations and maintaining a competitive edge in the fast-paced FMCG market.
Key takeaways from this episode include:
✅ Strategies for elevating regional snacks to premium, globally recognized products
✅ Leveraging storytelling to build a distinct and impactful brand identity
✅ Insights on successfully navigating ...