Episode notes
In this episode of Behind the Boardroom, we speak with Vasu, a distinguished leader in the FMCG industry with over three decades of experience at global organizations including Glaxo, Danone, Mars Wrigley, and most recently as Associate Director – Sales Development at Perfetti.
General trade still powers 75–80% of FMCG sales, even as quick commerce and modern trade surge ahead. The companies winning right now aren't choosing sides — they’re building strategies that make these channels work together.
In this episode, you’ll learn:
✅ The resilience of General Trade in the face of market shifts
✅ How balancing convenience and pricing drives success
✅ The impact of data and AI in transforming inventory & sales strategies
✅ Why collaboration within organizations is crucial for growth
Tune ...