From Roblox videos to “self-improvement” gurus, today’s kids are growing up in a nonstop stream of influence. This episode explores how algorithms, influencers, and parasocial relationships shape the way young people think about masculinity, beauty, success, and self-worth. We unpack the hidden messages behind the content kids consume, the pressure to monetize attention, and how parents and teachers can help children build media literacy, critical thinking, and healthier sources of inspiration online.