Beauty Babble

by Beauty Cult

Fashion & Beauty Entrepreneurship

Season 3

How to Write an Instagram Bio That Actually Books Clients

What does your Instagram bio say about you? If a potential client landed on your profile right now, would they know what you offer, where you're located, or how to book with you? In this episode, we're breaking down exactly how to write a bio that reflects your brand, highlights your services, and makes it easy for people to book. Including: ✔ What to put in your name field (hint: don’t repeat your handle) ✔ How to write a clear and simple “who you help and how” statement ✔ What not to include (like hashtags or tagging brands) ✔ How to use your bio strategically when you offer more than one service Plus, I share examples for lash techs, skincare specialists, nail techs, and holistic beauty pros—so you’ll walk away with something you can copy and tweak for your own biz. And if you update your bio after this episode, tag us @beautycultcanada—we’d love to see it and share it. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

S3 E11: What Does Clean Beauty Actually Mean?

Clean beauty isn’t just a trend, it’s a $39 billion industry in the making. But what does it actually mean? In this episode, we’re breaking it down in a way that makes sense for beauty pros. We talk about: The different ways clients define “clean” Why your values matter when choosing brands What to look for in product lines (cruelty-free, recyclable, ethically sourced, etc.) Easy ways to make your treatment room more sustainable How to talk about clean beauty without being preachy Whether you’re all-in on sustainability or just want to take the first step, this episode will help you understand what matters to your clients and how to show them you care. Got questions or topic ideas? Tell us: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA.

S3 E10: Why Prices Are Rising in the Beauty Industry (and What You Can Do About It)

Tera from Beauty Cult Canada joins us to talk about something that’s affecting every beauty professional right now: rising prices. We break down what’s really happening with tariffs, how it’s impacting beauty product costs in Canada, and what that means for your bottom line. Tera’s shares what triggered her recent decision to raise prices, what the hidden costs of importing are, and how it’s not just about profit, it’s about survival. We also get into how estheticians and spa owners can talk to clients about their own price increases, and ways to manage the shift without losing trust or sales. This episode is a must-listen if you're wondering why your supplier prices are changing, and what you can do to protect your business. What’s one thing you can do to prep your clients for a price increase? Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

S3 E9: The 5-Step Formula to Keep Your Clients Coming Back

If you're struggling to keep clients coming back, this episode is for you! We break down the exact client journey beauty pros need to understand if they want to build lasting relationships and grow a steady, loyal clientele. From that first Instagram post to the post-treatment follow-up, we cover the five stages that impact client retention: 1. Awareness – How people discover you 2. Research – Why your online presence matters 3. Decision – Making booking simple and seamless 4. Experience – The service isn't just the treatment, it's the vibe 5. Advocacy – Turning happy clients into your best promoters Whether you're an esthetician, lash artist, or solo beauty pro, this episode is packed with real talk, relatable stories, and simple tips you can start applying today. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA Beauty Babble is powered by Beauty Cult Canada: https://beautycult.ca/pages/podcast-beauty-babble

S3 E8: Starting a Med Spa? Expert Alicia Yap on What Training (and the Journey) Really Looks Like

If you've ever dreamed of opening your own med spa, this one's for you. We're joined by Alicia Yap, founder of Clara Derma Academy and Clara Derma Medical Aesthetics & Laser Clinic. Alicia shares her journey into medical aesthetics, what to look for in a legit training program and the key differences between traditional aesthetics and medical aesthetics. We talk about what it really takes to open a med spa, how to build trust with a medical director & why hands-on experience matters. Alicia also shares her advice for picking the right equipment, protecting yourself legally and avoiding those "I wish I knew" moments. Whether you're an esthetician thinking about the next step or someone already diving into medical aesthetics, there's so much gold in this episode. Connect with Alicia here: https://claraderma-academy.thinkific.com/courses/MasterMedicalAestheticianEssentials instagram: @claraderma.academy Facebook groups: https://www.facebook.com/share/g/16Ev2UbxL8/ https://www.facebook.com/share/g/163XY3wkq4/ https://www.facebook.com/share/g/16aX86rqP7/ https://www.facebook.com/share/g/15qTZq6XZH/ https://www.facebook.com/share/g/1FqucJGUkH/ https://www.facebook.com/share/g/19CtYxRJSH/ https://www.facebook.com/share/g/1fMhqydht2/ Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

S3 E7: Teens, Trillions & TikTok: Why Gen Alpha Matters to Your Spa

.Gen Alpha is making waves, and their impact on the beauty industry (and their parents' wallets!) is growing fast. This week, we're unpacking everything you need to know about this young generation. We discuss their unique approach to beauty, the importance of gentle skincare routines, how to leverage social media to reach them (and their parents!), and ideas for creating teen-friendly services and product kits using what you likely already have. From SPF essentials to making treatments an experience, we cover practical ways to engage with Gen Alpha and build relationships for the future of your business. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

S3 E6: Q&A: How to Structure Your Beauty Services and Price Them Right

Struggling to figure out which treatments to offer and how to price them? You’re not alone! In this episode, we’re answering listener questions about structuring your service menu, setting your prices, and making sure your business stays profitable. Whether you're just starting out or refining your offerings, we break down practical strategies to help you simplify your services and charge what you’re worth. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Follow Us: 📷 Instagram 📘 Facebook 💼 LinkedIn ▶️ YouTube

S3 E5: Hypochlorous Acid: Hype or Must-Have?

It fights bacteria, soothes irritation, and supports wound healing—but is hypochlorous acid really that good? We’re breaking down what it is, how it works, and where it fits into your skincare routine (or your treatment room). From acne to post-waxing care and even microneedling recovery, this ingredient is making waves in the beauty industry. But is it worth the hype? Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights.. Follow Us: 📷 Instagram 📘 Facebook 💼 LinkedIn ▶️ YouTube

S3 E4: Social Media in 2025: What Matters for Your Beauty Biz

Social media changes constantly, but that doesn’t mean you have to chase every new trend. In this episode, we’re talking about what actually matters in 2025—without the overwhelm. We’re covering: ✔️ The importance of social listening (without fancy tools) ✔️ How to embrace AI without feeling lost ✔️ Showing off your personality in a way that attracts clients ✔️ What “engagement” really means (hint: it’s not just likes) ✔️ How to track what’s working for your business ✔️ Creating your own buzz instead of chasing trends If you’re tired of trying to keep up with social media but still want to grow your business, this episode is for you. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

S3 E3: Microneedling: What You Need to Know Before Offering It

We're going beyond the trends and into the nitty gritty of microneedling. We’re breaking down the benefits, the science behind how it works, and the do’s and don’ts for estheticians. This treatment can transform skin texture, boost collagen, and improve overall skin health. But before offering it as a service, there’s a lot to consider. Have an idea for an episode topic? Submit your ideas or questions: https://forms.gle/fZ5ocyGdTxoPVJBz5 If you enjoy what you hear, don't forget to subscribe to Beauty Babble and rate our podcast. Your feedback helps us grow and continue delivering valuable insights to elevate your beauty industry journey. Stay tuned for more exciting episodes, and thank you for being a part of our Beauty Babble community! Follow Us: https://www.instagram.com/beautycultcanada/ https://www.facebook.com/BeautyCultCanada https://www.linkedin.com/company/beauty-cult-canada https://www.youtube.com/channel/UCN-221KVEUvgYwqkDhTBZTA

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