Disrupt or be disrupted: why Back...

Disrupt or be disrupted: why Backbase is doubling down on banking AI

Banking Reinvented by Backbase
S1 · E49
May 20, 2025
38:15

Episode notes

Episode 49 of Banking Reinvented explores how Backbase is going all-in on AI — and why banks across the world need to do the same.

In this episode, host Tim Rutten is joined once again by Backbase Founder & CEO Jouk Pleiter for a discussion about the recent launch of the AI-powered Banking Platform. Together, they dissect the reasoning behind the strategic pivot, including details about wide-reaching market trends, groundbreaking tech innovations, and key data points from the journey so far.

Tune in to find out why your bank should already be considering AI adoption and why getting there isn’t as complex, costly, and time-consuming as you might think.

–

Curious to find out more about customer-centric banking?

Follow us on LinkedIn:

-> Backbase

-> Jouk Pleiter

-> Tim Rutten

Step into the future of finance -> Check out our content hub

Timestamps

(00:00) – Welcome to the “Banking Reinvented” podcast

(00:42) – Launching the Backbase AI-powered Banking Platform

(03:09) – Reasoning behind the strategic pivot towards AI

(07:41) – Data points from the software development life cycle

(11:50) – Adapting a growth mindset for AI implementation

(16:02) – The “aha moment” of Agentic AI

(20:15) – Moving customer experience ownership away from banks

(26:31) – Using AI to overhaul legacy banking systems

(32:04) – Key takeaways

(33:53) – Final words

(37:34) – Episode wrap-up

Keywords

banking
Backbase
modernization
leadership
banks
technology
digital transformation
digital
strategy
finance
AI
artificial intelligence
customers
customer experience
integrations
customer servicing
data
innovation
fintech
growth mode
growth
integration