#65 Marketing Live Events | Building Backstage Event Marketing | BAM BizTalk Podcast
Episode notes
In episode #65 of BAM BizTalk, host Angel Garcia sits down with Ginny Van Doren-Truong, founder of Backstage Event Marketing, to dive into the dynamic world of live event marketing.
Ginny shares how her passion for the arts and entertainment industry turned into a thriving business helping venues, nonprofits, and communities bring audiences back to live experiences.
From teaching others how to market live events, to fostering community through initiatives like First Friday ODTX, this conversation is packed with insights for entrepreneurs, creatives, and anyone working in events.
Whether you're looking to sell more tickets, market smarter, or turn passion into impact — this is the episode for you.
Topics Covered:
00:00 Intro
01:00 Ginny’s journey to Midland and Wagner Noel experience
06:00 Founding Backstage Event Marketing
12:00 Odessa’s Texas Music Friendly designation
18:00 Marketing live events vs. other industries
25:00 Building a creative brand with intention
35:00 Why teaching & sharing resources matters
42:00 How to stay focused and avoid shiny object syndrome
48:00 Building community through First Friday ODTX
55:00 How to connect with Backstage Event Marketing and access resources
Guest:
Ginny Van Doren-Truong – Founder, Backstage Event Marketing #BAMBizTalk #BackstageEventMarketing #GinnyVanDoranTruong #LiveEventMarketing #OdessaTX #FirstFridayODTX #TexasMusicFriendly #EntrepreneurshipPodcast #EventMarketingTips #CreativeEntrepreneur #PurposeDrivenBusiness #SupportLocalTX #SmallBusinessMarketing