In this episode I had the pleasure of visiting with Michelle Serratos of The Sign Shoppe in Caldwell, Idaho. Now, she is a new business owner, as of 2022. And she purchased this business from Rick Serratos, her father in law. Michelle comes from a long family line of entrepreneurs and miscellaneous jobs that have set her in motion to run and operate a very successful business. She is driven, hard working and determined...all the qualities it takes to build an empire!

The Sign Shoppe creates the perfect design for your needs. They offer quality signs, banners, decals, and similar products to businesses and consumers throughout the Treasure Valley. The shop provides computer graphics design and services for any occasion or event. So for all your sign needs, get in touch with Michelle! She is located at 3610 Cleveland Blvd, Caldwell, Idaho. Fo ...