Meme-Coin Madness & the Danger of Social-Media Hype

On December 10 2025, headlines ripped through the crypto world: the WeChat account of Binance’s newly appointed co-CEO, Yi He, was hijacked — and used to tout a little-known meme coin, MUBARA. What followed was textbook memecoin mania: a sudden price spike, retail FOMO flooding in, buying pressure surging — and ultimately, a classic pump-and-dump.

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