In this episode, we'll dive into the fundamentals of advertising on Facebook and Amazon for authors. We’ll explore whether ads are the right choice for you, depending on your goals, budget, and readiness to invest in promotional strategies. You’ll learn about the benefits of each platform, what types of ads work best, and how to get started with your first campaign, including tips for optimizing results over time. This episode will help demystify the process and empower you to make informed advertising decisions.

OVERVIEW: Brief overview of the goals for this episode: helping authors understand if Facebook or Amazon ads could work for their book marketing strategy.

• Facebook Ads:
  • Types of ads (Boosted posts, Sponsored content, Carousel ads).
  • Audience targeting features (demographics ...