How does a brand outrank the NHS in one of the most competitive YMYL niches on the internet? In Episode 2 of Ask An Expert, we sit down with Mark Williams-Cook (Founder of AlsoAsked and Director at Candour) to seo strategy for competitive niches to increase online visibility against larger brands. We dissect the mechanics of a 200x traffic growth story. Mark explains why traditional SEO is no longer enough for high-competition keywords and how Digital PR serves as the ultimate weapon for building authority that Google (and AI) trusts. We discuss how smaller sites can achieve greater online visibility against larger brands, exploring effective SEO marketing strategies. The conversation also touches on using data driven content to compete in challenging niches, along with the prevalence of new acronyms like GEO, LLMO, and AEO in the AI search lands ...