In today’s episode of The Art of Dental Finance and Management podcast, Art meets with Kristie Boltz, owner of MyDentalCMO, to discuss marketing your dental practice through COVID-19. Through her company, Kristie operates as the Chief Marketing Officer for multiple dental practices. Kristie and Art discuss: • What a Chief Marketing Officer's job for a dental practice entails • The best type of marketing to do now as dental offices open again • How much time and money a dentist should spend on marketing • Appropriate ROI on a dentist's marketing dollar • Why, now more than ever, it is important to assess what you are doing with your practice marketing • Assessing what is working and what isn’t • Pivoting your marketing to fit the changing times Art emphasizes the importance of continuing your practice marketing despite challenging circumstances. ...