Episode notes
Everything keeps getting easier, and somehow there's never more time. Every new tool promises to take something off your plate, and the plate never seems to get any lighter. It's hard to say what's missing, only that the shortcuts aren't giving back what they promised.
This episode is about friction. The kind we pay to get rid of, and the kind we might be better off keeping. Not every hard thing is worth holding onto, but some of it is doing more for you and your business than you realize, and you usually only find out once it's gone.
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This show is hosted by Jiun Liao, owner of Lobo Media Marketing:
website: https://lobomedia.ca
newsletter: https://lobomedia.ca/subscribe/
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Chapters
00:00 Intro
03:00 The Promise of No Friction
06:39 Three Worlds
12:00 Where Friction Goes
14:59 Why It's Hard to Go Back
19:36 What Friction Is Telling You
23:12 Good Friction vs Waste
27:55 What Changes in You
30:48 Human Marketing Is High Friction
34:47 Earned Connection
38:22 Playing the Long Game