What does it take to leave a successful career in 3D animation, move across the country, and launch a premium business in the middle of a pandemic? Join us as we sit down with Reid Lucier, the founder of Top Headshots, to deconstruct the blueprint of a successful career pivot and the mindset required to build a "Top 1%" brand from scratch.

In this episode, Reid reveals the "messy middle" of his journey—from the technical world of West Coast animation to becoming the go-to photographer for London, Ontario’s elite professionals. We dive deep into why most creatives fail at business, how to confidently charge premium rates for your art, and why the rise of AI is actually an opportunity for those who understand human connection.

Connect with Reid:

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