Masterworks VP of Marketing, Michael Wenner
This week Stefan sat down with Michael Wenner, VP of Marketing at Masterworks; the world's largest (and arguably only) platform dedicated to buying fractional shares of high-quality contemporary artwork. In the chat, Stefan and Michael discuss: Artwork as the oldest "newest" asset class How Masterworks digitized decades of sales data; including activity, research, and other data points How Masterworks has published their database for anyone to see, and parallels with what Case-Schiller did for real estate Why effectively 0% of institutional capital is directed toward art — and why that will change What attributes Masterworks looks for when buying artwork (cultural significance + momentum) Living artists vs dead artists: Why living artists have a greater appreciation rate, but also a higher risk/loss rate Why selling artwork to a museum is the ultimate exit. The future of fractionalized artwork investing; including thoughts on the NFT artwork (spoiler: he thinks it's a fad) --- Follow Alts - Website & newsletter: https://alts.co - Discord: https://discord.gg/DEkHgzggwC - Twitter: https://twitter.com/altassetsclub - Insta: https://instagram.com/alts_co - TikTok: https://www.tiktok.com/@alts_co - Youtube: https://www.youtube.com/channel/UCpmgk4gzQ56QvpyegBJJVQA?sub_confirmation=1