Creating Content on Social Media for the Sports Collectibles Market with Sam Farber from Goldin Auctions
Episode notes
Horacio spoke with Sam Farber, the Head of Business Development and Content at Goldin Auctions. Sam oversees content development at Goldin, helping to bring a creative and engaging voice to the leading sports collectibles auction house. In this episode, Sam talks about the latest auction at Goldin, the merits of the sports collectibles industry, and future projects that Goldin is involved with - including a Netflix show!
Discussion topics include:
The Jackie Robinson 75th Anniversary Auction
Game-worn memorabilia as undervalued collectibles
The rise of Formula 1 and tickets as an asset class
Working in the NBA overseeing digital content
Growing the infrastructure for content at Goldin Auctions
Creating content to engage all of social media
Balancing business practices with social media relevance
Selling to a more educated audience
Breaking hobby boxes with Drake and Ken Goldin
The historical value of the sports card market
Creating a reality show on Netflix
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