Dr. Bill Sutton, Director Emeritus, Vinik Sport and Entertainment Management Program

Horacio sat down with Dr. Bill Sutton, Principal at Bill Sutton and Associates and the Director Emeritus of the Vinik Sports Management Program at USF. He also served as Vice President of Team Marketing and Business Operations at the National Basketball Association working directly with Commissioner David Stern. Dr. Sutton's monthly column for the Sports Business Journal regularly challenges sports leaders and executives. He is regarded as one of the world’s leading voices in the sports marketing industry, having decades of experience in academia and the private industry.

Discussion topics include:

• Creating the Vinik Sports Management Program at the University of South Florida

• Transitioning from academia to the sports marketing industry

• Bringing the industry into  ...